Facebook Ads Campaign Portfolio for Landscaping Business

1. Client Overview

  • Client Name: Landscaping Business 
  • Campaign Objective: Drive Facebook Messenger leads for landscaping services
  • Campaign Duration: 2 months

2. Ad Objectives

  • Goal: Generate quality leads through Facebook Messenger for landscaping services
  • Key Metrics Focus:
    • Messenger Conversations (Inquiries)
    • Click-Through Rate (CTR)
    • Cost per Messenger Inquiry
    • Total Ad Spend vs. ROI

3. Campaign Strategy.

  • Ad Formats:
    • Single Image Ads
    • Carousel Ads
    • Video Ads 
  • Call to Action (CTA):
    • “Send Message”
    • “Get a Free Quote”
  • Messaging:
    • Promoted high-quality landscaping services with tailored packages (e.g., garden design, lawn maintenance, outdoor lighting)
    • Highlighted expertise, customer testimonials, and exclusive offers